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Television Commercial featuring Taapsee Pannu: Behind the Scenes

Aditi Shukla Aditi Shukla 06 July 2018
4.3 (23 votes)

“Taapsee is a humble soul, down to earth and fun to work with…”

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The Television Commercial

The much-talked-about TVC is finally here! It was aired on national television a couple of days ago; 4th July, 2018, to be precise. That was the day, dreams came to life, where an important concern was addressed and people seemed to be influenced (in a positive way) to take power in their own hands. The TVC conveys a strong message – of taking financial control while showcasing Coverfox, in a subtle way, as your insurance buddy to fall back on, your mentor to help you sail through the so-called cumbersome insurance process smoothly and your friend who always stands by your side. Besides this, the TV commercial highlights a very relevant aspect of eve-teasing in today’s world and how well it can be handled. Watch it to know more!

Lights, Camera… Action!

Let’s rewind to the time of the video shoot. We were awestruck at the management precision of the entire unit, cast and crew. The scene was set, the intention was clear. As dreamy as it was, it was equally liberating to watch the ad film take shape so beautifully in a span of eight hours. We thought it would be exhausting, but to our surprise, it was pure fun; thanks to the team for handling it so well.

We were pleasantly surprised with the way the production house handled the sets with utmost zest, taking care of the minutest details including creating a dedicated food space, having the vanity vans in place as well as separate sections for costumes and refreshments. Everything was so well-organized, that the shoot began on time!

Right from the ideation and script to the action and direction, we were a part of it all, a step at a time. It takes a lot to infuse life into an idea that is on pen and paper. We realize the hard work and effort that goes into making the campaign a successful affair. This is the space where excitement peaks and dreams thrive. The experience was fulfilling. Witnessing the bare reality of the hustle that goes behind the scene threw light on more than one aspect – the discipline, dedication and persistence involved in creating a mere 30-second ad film.

Catching the action live is always the most interesting yet challenging aspect. Does a green light glimmering somewhere in the background really matter? Do wet roads actually amplify the lights reflecting on the lonely street? The fact of the matter is that all these elements actually add a lot of value to the finished product. It’s the detailing and execution that matters. We value the efforts 100 times more now – to every prop that was used, to every minute spec that made the frame gleam, to every little “cut” to achieve the perfect frame and a lot more…

The Real People

Suresh Triveni, Director of ‘Tumhari Sulu’ fame, strung all the components into a magical thread with his professional spark. His inclination to perfection amplified the outcome and the result is evident in our television commercial. The RPF (Radhika Produces Films) banner is one worth associating oneself with, as mentioned earlier. What do we say about Taapsee Pannu? The bold and powerful soul is such a humble and fine-natured person that one forgets she is a star and befriends her, while profoundly admiring her enthusiasm and zeal to present the shot in a manner none other can. It’s the best or nothing for her! Taapsee is a humble soul, down to earth and fun to work with. Right from Taapsee Pannu’s managers to stylist, they were all so professional, warm and brilliant - a team that exhibits camaraderie in the best spirit.

The take-back

There was a lot to take back from the scene, selfies with Taapsee Pannu included. At the end of the day, what happens behind the scene is what plays at the back of our mind. Only a dream team that comes together to execute the fragments makes them a complete whole. The end product was fabulous and is right there in front of you. Taking this buddy-ship to the next level, rest assured, we are always there by your side - Cover Karo, Kaam Aayega.

In conclusion

Coverfox, as a brand, is now out there in the market. But, are you ready to take cover yet? It's your day. Own up to it. Take control of what's yours. Be financially independent. And a lot more. What's your take on it? We’d love to know.

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4.3 (23 votes)
Aditi Shukla
Written by Aditi Shukla
Aditi Shukla is a Wanderopath with a Munchlust! A soul-searcher, explorer and dreamer, her aim is to devour the world in an adventure-ride.