Time and again, gold - as an investment - has proved to be one of the best hedges against inflation. It is an excellent portfolio diversifier, given it has a very low correlation to other assets. Gold can be owned physically as jewellery, gold bars and coins, or in paper form, like gold exchange traded funds and sovereign gold bonds. The cost of this precious metal varies across cities in India, as a result of local market factors such as supply and demand, state government taxes and transportation charges (of physical gold). This article focuses on how lucrative gold investments are in the city of Mysore and its rates over the recent months.